Fujifilm X-T50 campaign photography

A two-month surf lifestyle and product photography campaign for the Fujifilm X-T50, created in collaboration with Fujifilm New Zealand.

The project combined coastal location shooting, real-world camera storytelling, and environmental lifestyle imagery designed for global marketing use. Alongside videographer Thomas Busby, we produced a short film and supporting stills that captured how the camera performs across New Zealand’s changing coastal conditions.

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Project details

Scope

Campaign photography · Coastal lifestyle imagery · Product storytelling · Short film collaboration

Location

New Zealand coastline

Client

Fujifilm Global / Fujifilm New Zealand

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Planning a shoot like this?

I collaborate with brands and creative teams producing campaign and lifestyle imagery in coastal locations across New Zealand and beyond.

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Fujifilm New Zealand