A Collaboration with Deep Creek Brewing Co. for their West Coast IPA ‘Beached’

A female surfer on a beer can? Cheers to that!

I am so pumped to be able to share this photography collaboration with Deep Creek Brewing Co. in New Zealand, which we’ve had to keep quiet for a very long time. 🤫

Deep Creek Brewing Co. are an independent craft beer brewery based in Tamaki Makaurau (aka Auckland) New Zealand. Born in a small brewery in Browns Bay in 2011 these guys are responsible for some of the nation’s fave tipples with the likes of their Hazy IPA Mister Miyagi and American Pale Ale, Redwood.

It’s been such a rad experience working with Deep Creek to bring this concept to life. When they approached me to tell me they wanted to use one of my photos on a beer can, I almost couldn’t believe it was real and felt sure it would all fall through or they’d find someone better and use their photo instead (hi imposter syndrome). After sending them a gallery of images which fitted the brief of a female surfer on a wave, this was their ✨chosen one ✨

From the ocean to the cover artwork on a beer can 💫

And here it is: a female surfer taken by a female surf photographer ON A BEER CAN. To me, this represents a wave of change for female surfers and pushes the ideas of what a beer can artwork can be.

Thanks to gorgeous friend and model Katie, for sliding into sundown with us to photograph the can in the wild. I’ll leave you with a couple dreamy frames from last week with the Deep Creek Brewing Co. team and one of my gorgeous friend Katie.

Massive shout out to the team at Deep Creek Brewing Co, who have been an absolute dream to work with. (Oh, the beer tastes really good too)

This one is definitely for the girls 🍻

Until next time, L x