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Limited Edition Prints
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Enquire
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Brand Shoot Blueprint Lou Burton 12/5/25 Brand Shoot Blueprint Lou Burton 12/5/25

How to create mood boards for brand photography that align the vision

Mood boards for brand photography do more than collect inspiration. They align creative direction, build client confidence, and streamline your shoot workflow. Here’s how I create mood boards that help clients trust the vision and help me deliver exactly what the brief needs.

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Brand Shoot Blueprint Lou Burton 11/7/25 Brand Shoot Blueprint Lou Burton 11/7/25

How to build a shot list for brand photography

A brand photography shoot can feel chaotic without a plan. A shot list is your creative roadmap, it keeps you focused on must-have images, aligned with your client’s goals, and still leaves space for those spontaneous, unforgettable moments. Here’s how to build a shot list that balances structure with creativity.

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Brand Shoot Blueprint Lou Burton 10/3/25 Brand Shoot Blueprint Lou Burton 10/3/25

The Brand Shoot Blueprint: My brand photography workflow for surf and lifestyle campaigns

Brand photography is more than pretty pictures. It’s a workflow that combines planning, storytelling, and editing. In this post I share my Brand Shoot Blueprint, the exact process I used for a styled surf lifestyle campaign, from mood boards to shot lists to final edits.

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Brand Shoot Blueprint Lou Burton 4/10/23 Brand Shoot Blueprint Lou Burton 4/10/23

A Collaboration with Deep Creek Brewing Co. for their West Coast IPA ‘Beached’

A female surfer on a beer can? Cheers to that!

I am so pumped to be able to share this photography collaboration with Deep Creek Brewing Co. in New Zealand, which we’ve had to keep quiet for a very long time…

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