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Shop the Collection
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Come as you are
Portfolio
Journal
About
Contact
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Shop Prints
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Come as you are
Portfolio
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About
Contact
Shop Prints
Behind the scenes of a styled surf shoot: Nostalgic Surf with Fujifilm
Brand Shoot Blueprint Lou Burton 2/6/26 Brand Shoot Blueprint Lou Burton 2/6/26

Behind the scenes of a styled surf shoot: Nostalgic Surf with Fujifilm

Go behind the scenes of Nostalgic Surf, my styled surf shoot with Fujifilm. From sourcing a vintage caravan to coordinating partners and shaping colour direction with film simulations, this post shares how the shoot was planned and delivered as a campaign-style photography experience.

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How to create mood boards for brand photography that align the vision
Brand Shoot Blueprint Lou Burton 12/5/25 Brand Shoot Blueprint Lou Burton 12/5/25

How to create mood boards for brand photography that align the vision

Mood boards for brand photography do more than collect inspiration. They align creative direction, build client confidence, and streamline your shoot workflow. Here’s how I create mood boards that help clients trust the vision and help me deliver exactly what the brief needs.

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How to build a shot list for brand photography
Brand Shoot Blueprint Lou Burton 11/7/25 Brand Shoot Blueprint Lou Burton 11/7/25

How to build a shot list for brand photography

A brand photography shoot can feel chaotic without a plan. A shot list is your creative roadmap, it keeps you focused on must-have images, aligned with your client’s goals, and still leaves space for those spontaneous, unforgettable moments. Here’s how to build a shot list that balances structure with creativity.

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The Brand Shoot Blueprint: My brand photography workflow for surf and lifestyle campaigns
Brand Shoot Blueprint Lou Burton 10/3/25 Brand Shoot Blueprint Lou Burton 10/3/25

The Brand Shoot Blueprint: My brand photography workflow for surf and lifestyle campaigns

Brand photography is more than pretty pictures. It’s a workflow that combines planning, storytelling, and editing. In this post I share my Brand Shoot Blueprint, the exact process I used for a styled surf lifestyle campaign, from mood boards to shot lists to final edits.

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8 Free photography workflow tools every photographer should know about
Brand Shoot Blueprint Lou Burton 9/5/25 Brand Shoot Blueprint Lou Burton 9/5/25

8 Free photography workflow tools every photographer should know about

Running a photography business takes more than great photos. These 8 free workflow tools will help you stay organized, save time, and focus on your creativity.

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Inside the Fujifilm X-T50 global launch in Sydney
Brand Shoot Blueprint Lou Burton 5/31/24 Brand Shoot Blueprint Lou Burton 5/31/24

Inside the Fujifilm X-T50 global launch in Sydney

I flew to Sydney for the Fujifilm X-T50 global launch and walked into a room full of photographers I’ve admired for years. From golden hour on Pyrmont Bridge to the big reveal at Sydney Zoo, the trip low-key changed how I see my work and where it might take me next. Here’s an inside look at the global launch!

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Behind the lens of the Fujifilm X-T50 global campaign
Brand Shoot Blueprint Lou Burton 5/17/24 Brand Shoot Blueprint Lou Burton 5/17/24

Behind the lens of the Fujifilm X-T50 global campaign

I shot Fujifilm’s X-T50 global campaign in complete secrecy, from sunrise surf sessions to road trips across the coast. In this post, I share my first impressions of the camera, behind-the-scenes stories, and why the X-T50 is built for both adventure and creativity.

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A Collaboration with Deep Creek Brewing Co. for their West Coast IPA ‘Beached’
Brand Shoot Blueprint Lou Burton 4/10/23 Brand Shoot Blueprint Lou Burton 4/10/23

A Collaboration with Deep Creek Brewing Co. for their West Coast IPA ‘Beached’

A female surfer on a beer can? Cheers to that!

I am so pumped to be able to share this photography collaboration with Deep Creek Brewing Co. in New Zealand, which we’ve had to keep quiet for a very long time…

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Nostalgic Surf: A sunset photography workshop in partnership with Fujifilm
Brand Shoot Blueprint Lou Burton 11/1/22 Brand Shoot Blueprint Lou Burton 11/1/22

Nostalgic Surf: A sunset photography workshop in partnership with Fujifilm

In October 2022, I joined up with Fujifilm New Zealand to offer a photography workshop in Papamoa, New Zealand. In this blog post, I’ll give you the TLDR from the event, outline the ideation and production processes and showcase some of my favourite stills from the event.

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A Sunrise Photography Workshop in Mount Maunganui with Fujifilm NZ
Brand Shoot Blueprint Lou Burton 8/19/22 Brand Shoot Blueprint Lou Burton 8/19/22

A Sunrise Photography Workshop in Mount Maunganui with Fujifilm NZ

HUGE thank you to everyone who rocked up for the Fujifilm X-Series NZ touch and try photography event with me and Bingham in Mount Maunganui. It was such a rad time! In this post I’ll share the TLDR of what went down, with a few top tips. Enjoy!

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Making Waves: A Creative Concept Shoot with a Knitted Twist
Brand Shoot Blueprint Lou Burton 7/24/22 Brand Shoot Blueprint Lou Burton 7/24/22

Making Waves: A Creative Concept Shoot with a Knitted Twist

Four days deep into winter and Lisa’s surfing in her knitwear…

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