Brand photography is more than pretty pictures. It’s a workflow that combines planning, storytelling, and editing. In this post I share my Brand Shoot Blueprint, the exact process I used for a styled surf lifestyle campaign, from mood boards to shot lists to final edits.

I shot Fujifilm’s X-T50 global campaign in complete secrecy, from sunrise surf sessions to road trips across the coast. In this post, I share my first impressions of the camera, behind-the-scenes stories, and why the X-T50 is built for both adventure and creativity.