Introducing Vitamin Sea, a 2025 calendar by Mount Maunganui photographer Lou Lou B Photo. Featuring 12 beautiful ocean photography portraits, it’s the perfect calendar for surfers and beach lovers everywhere.

I flew to Sydney for the Fujifilm X-T50 global launch and walked into a room full of photographers I’ve admired for years. From golden hour on Pyrmont Bridge to the big reveal at Sydney Zoo, the trip low-key changed how I see my work and where it might take me next. Here’s an inside look at the global launch!

I shot Fujifilm’s X-T50 global campaign in complete secrecy, from sunrise surf sessions to road trips across the coast. In this post, I share my first impressions of the camera, behind-the-scenes stories, and why the X-T50 is built for both adventure and creativity.

2023, what a year! I held my first solo exhibition, saw one of my photos featured as the artwork on a beer can, took a trip to the UK to see my entire family for the first time since covid (and becoming a Mama), got a promotion at my day job (SwipedOn) to Brand & Content Manager, joined a panel talk with Betty Zine, had some of my photos featured in Our Place Magazine, created a brand new version of my Vitamin Sea calendar for 2024, and stepped out of my comfort zone and onto the other side of the lens with my very talented friend Grace. And to top it all off, I read one book. Yep, just the one.

Just 30 minutes from Tauranga, Watercliff Stay is an eco-retreat on the Omanawa River. Cosy cabins, outdoor baths, waterfalls, and glow worms make it the perfect weekend escape.

A female surfer on a beer can? Cheers to that!

I am so pumped to be able to share this photography collaboration with Deep Creek Brewing Co. in New Zealand, which we’ve had to keep quiet for a very long time…

In my first solo exhibition, I am showcasing a body of work influenced by my motherhood journey. In a series of photographic works ranging from abstract natural world to emotive portraiture, Soulskin; the return to the wild self explores femininity, spirituality and motherhood.

A friend, fellow artist and talented documentary film maker encouraged me to share my story on camera. Featuring a mixture of Louis’ beautiful camera work, interview skills and ability to story tell with…

Over the past year, I’ve been working on a project called Soulskin; the return to the wild self.

While battling post natal depression, after the birth of my first child in August 2021, I lost my energy to create…

TLDR: Banging photo. Not the reality for most. You got this. Respect to the Mamas still doing all the things.

In October 2022, I joined up with Fujifilm New Zealand to offer a photography workshop in Papamoa, New Zealand. In this blog post, I’ll give you the TLDR from the event, outline the ideation and production processes and showcase some of my favourite stills from the event.

HUGE thank you to everyone who rocked up for the Fujifilm X-Series NZ touch and try photography event with me and Bingham in Mount Maunganui. It was such a rad time! In this post I’ll share the TLDR of what went down, with a few top tips. Enjoy!

Four days deep into winter and Lisa’s surfing in her knitwear…

In its third year, The West End Wiggle came in hot for a winter wiggle. Despite the chilly waters, booties were donned, and some of New Zealand’s finest loggers rocked up to take on whatever would roll in from the Pacific Ocean on the chosen day. And roll in it did!

I have never cried when photographing someone, but I was moved to tears in this shoot with Moa. You’d think it would be the hormonal Mama-to-be getting emotional, but nope, it was me…

Screw the algorithm. Screw the blog content strategy. I’m just going to use this journal as - spoiler alert - a journal…

As I look forward to the new year, I feel excitement and zero regrets for the best and worst year of my life so far. While I typically wouldn’t go into very personal details about myself, this year I feel it makes sense to because it’s affected my work so monumentally. 2021 has been a mega year for me; I grew and birthed my little girl Lola, bought a house with my partner Mark (and subsequently moved house with a 10 week old baby), I’ve experienced the highest highs and the lowest lows of my life so far as I’ve…

While 2020 was the year that brought us many challenges as a global society, it marks a year of change. A year that, perhaps we’d all secretly been waiting for. How else could we sustain the rapid destruction to the planet that our modern lives involve? For a virus to destroy travel and air traffic as we know it, to give in and let nature run…

A romantic weekend getaway in the Coromandel turned into something even more unforgettable. Follow along in photos on our East Coast road trip and see the places we stopped along the way.

My name is Lou (@louloubphoto). I live in a beach town in New Zealand called Mount Maunganui, named after the extinct volcano just down the road. I’m originally from England but New Zealand is where I call home now. I work full time for a tech company and spend as much of my spare time as possible documenting the ocean and nature locally and across the region here in the North Island of New Zealand.