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Behind the scenes of a styled surf shoot: Nostalgic Surf with Fujifilm
Brand Shoot Blueprint Lou Burton 2/6/26 Brand Shoot Blueprint Lou Burton 2/6/26

Behind the scenes of a styled surf shoot: Nostalgic Surf with Fujifilm

Go behind the scenes of Nostalgic Surf, my styled surf shoot with Fujifilm. From sourcing a vintage caravan to coordinating partners and shaping colour direction with film simulations, this post shares how the shoot was planned and delivered as a campaign-style photography experience.

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How to create mood boards for brand photography that align the vision
Brand Shoot Blueprint Lou Burton 12/5/25 Brand Shoot Blueprint Lou Burton 12/5/25

How to create mood boards for brand photography that align the vision

Mood boards for brand photography do more than collect inspiration. They align creative direction, build client confidence, and streamline your shoot workflow. Here’s how I create mood boards that help clients trust the vision and help me deliver exactly what the brief needs.

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How to build a shot list for brand photography
Brand Shoot Blueprint Lou Burton 11/7/25 Brand Shoot Blueprint Lou Burton 11/7/25

How to build a shot list for brand photography

A brand photography shoot can feel chaotic without a plan. A shot list is your creative roadmap, it keeps you focused on must-have images, aligned with your client’s goals, and still leaves space for those spontaneous, unforgettable moments. Here’s how to build a shot list that balances structure with creativity.

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The Brand Shoot Blueprint: My brand photography workflow for surf and lifestyle campaigns
Brand Shoot Blueprint Lou Burton 10/3/25 Brand Shoot Blueprint Lou Burton 10/3/25

The Brand Shoot Blueprint: My brand photography workflow for surf and lifestyle campaigns

Brand photography is more than pretty pictures. It’s a workflow that combines planning, storytelling, and editing. In this post I share my Brand Shoot Blueprint, the exact process I used for a styled surf lifestyle campaign, from mood boards to shot lists to final edits.

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